NYT Author Calum Marsh - The Glass Box

John and Niki welcome New York Times writer and The Glass Box author Calum Marsh. The discuss Calum's new book The Glass Box (out October 27 via HarperOne), describing his 100+ interviews, extensive time speaking with Greg Glassman, and his approach to portraying complex, polarizing figures without offering definitive judgments, plus insights on CrossFit’s financial peak and decline after 2013.

00:00 Hyrox Recap and Soreness 00:43 Ninth Place Breakdown 01:47 Running Gains and Next Race 03:15 Carb Loading and Lean Life 04:33 Meet Calum Marsh 05:30 Calum Hyrox and Marathon Training 07:16 Wall Balls and Judging Drama 09:22 Hyrox Valuation and Growth 11:47 Why Hyrox Keeps People Coming Back 15:40 Sponsors and Media Machine 18:40 Hyrox vs CrossFit Ethos 21:30 Community Stories and Health Angle 22:26 Branding Versus Business 22:55 Book Pitch The Glass Box 24:38 Controversy And Complexity 27:40 Researching Greg Up Close 30:57 Charm And Objectivity 36:14 Neutral Narrative Approach 37:17 CrossFit Outgrows Greg 39:49 Bruce Edwards CEO Case 44:00 What Made The Cut 47:39 Financials And 2013 Peak 50:25 Part Two And Extra Stories 55:07 Wrap Up And Where To Buy