This week, Scott talks with Skip, founder of KAFX Body, a natural deodorant brand built around patented coffee-oil technology. What started as a dad trying to solve his triplet sons' body odor became a business overnight when one TikTok video hit a million views.
Skip shares how he proved coffee oil works as a natural antimicrobial, why his customers care more about results than science, and how showing his struggles built a loyal community. He also explains how AI helped him land a state export grant.
Scott and Skip dig into the Shopify apps Skip relies on (Max Bundle for raising AOV, Loox for reviews, and PageFly for landing pages), and Scott gives live feedback on shorter product titles, showing price-per-unit on bundles, adding a reviews page for SEO, and outgrowing the Dawn theme.
The second half covers TikTok Shop live selling: how Skip runs daily lives, how the algorithm rewards sales, why Gen X is a major buying demographic, and why getting on camera, imperfect and unpolished, matters more than production quality.
Show Links
KAFX Body - https://www.kafxbody.com/
KAFX Body Live Events - https://www.tiktok.com/live/event/7689522574102888461
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