As AI agents like ChatGPT and Perplexity become a growing sales channel, Shopify store owners need to think beyond traditional SEO. This episode explores the concept of Agentic Commerce — where AI acts as a conversational sales associate, guiding customers through research and even checkout — and why structuring your store data for AI is now essential.
Host Scott Austin walks through Shopify's free Knowledge Base app, which lets merchants create a structured, machine-readable feed of store facts and FAQs that AI agents can reference directly. Scott covers how to install the app, audit and correct auto-generated FAQs, and fill in content gaps — as well as how to use the app's FAQ Query Log to uncover the questions shoppers are asking AI agents that your store isn't yet answering. A practical, beginner-friendly guide to getting your store ready for the future of commerce.
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