American Humane Society protects over 1.7 billion animals annually across 91 countries. Dr. Robin Ganzert has led the organization since 2010, when she stepped in during a financial crisis and a period of mission drift. What she built since then is a case study in what nonprofit discipline actually looks like.

On the Charity Charge Show, Dr. Ganzert walked through the financial reckoning she inherited, why she tells every local organization to stop duplicating services, and how a documentary narrated by Helen Mirren and Meryl Streep became one of their most effective outreach tools.

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