Would a Second Surgeon Grow Your Practice or Complicate it? — Jonathan Pontell, MD (Ep. 377)

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➡️  Jonathan Pontell, MD answers the question of would a second plastic surgeon grow your practice or complicate it.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Jonathan Pontell, MD shares how he moved from solo surgeon to equal partnership without forcing the fit.

First, most plastic surgeons are attracted to the idea of adding another surgeon for three compelling reasons. Namely, these reasons include increasing practice revenue and securing trusted coverage for patients when they are away. Furthermore, doctors want to build a more valuable practice they can eventually sell and exit profitably.

Consequently, how do you know you chose the right surgeon? Additionally, how do you position two surgeons? Next, who gets the leads? Ultimately, what happens when their experience and pricing are different?

Today, this week on "Beauty and the Biz," I talk with Dr. Jonathan Pontell. Specifically, he is a facial plastic surgeon who has practiced in Philadelphia's Main Line area for more than two decades. Previously, he spent roughly two years looking for the right associate. Therefore, he took a much more thoughtful approach instead of rushing into a partnership.

Presently, we talk about several key topics on "Beauty and the Biz."

• First, we discuss why shared values mattered more than simply filling the position.

• Second, we explore why his associate spent a year as an employee before becoming an equal partner.

• Third, we reveal why a second price point captures patients who previously walked away.

• Fourth, we highlight the benefit of being able to leave the practice knowing patient care is covered.

Undoubtedly, you might be thinking about adding a surgeon, growing beyond yourself or creating more freedom without giving up control. Thus, you should listen to this episode of "Beauty and the Biz." Interestingly, the smartest part of this model may be that the second surgeon did not simply add capacity. Rather, she gave prospective patients another reason to stay inside the practice.

PS: Currently, are you thinking about adding another surgeon? However, before you commit to the added salary, overhead and complexity, let's look at whether your practice is truly ready. Specifically, we will evaluate how to structure it for growth, profitability and your eventual exit. Finally, reserve your Practice Performance Audit today.

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su
🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy,
Catherine Maley, MBA
Author, Consultant and Host of "Beauty and the Biz"

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