🎧 Episode overviewJoin Francis Pindar and a powerhouse panel of Dreamin’ organisers: Louise Lockie, Kerry Townsend, Todd Halfpenny and Jade Hawken, as they pull back the curtain on community‑led Salesforce events such as London’s Calling, now heading into its 10th‑anniversary edition on 6 June 2025. Expect honest advice, behind‑the‑scenes stories and a few laughs along the way.
⏱ What you’ll learn 00:00: Why community events beat corporate expos for real‑world learning 02:30 : The “plushie” problem: how Dreamin’ vibes differ from World Tour hype 05:45:  Content without the sales pitch: experts sharing hard‑won lessons 13:20: Nine tracks, 60+ sessions: building Europe’s largest Salesforce conference 19:40: First‑timer tips: networking, note‑taking and choosing sessions 25:00: Planning London’s Calling 2025: pushing creative boundaries for year 10 34:10: Can Dreamin’ events scale? Costs, sponsors and keeping tickets affordable 47:00: Crafting stand‑out talks: moving beyond slide decks 53:40:  How to start a Dreamin’ in your own region
🔗 Useful links • Tickets: https://londonscalling.net• Podcast home & show notes: https://salesforceposse.com• Follow the panel on X/LinkedIn: @Radnip | @LouiseLockie | @KerryTownsend | @ToddHalfpenny | @JadeHawken • Episode sponsor: Nintex DocGen; code‑free document generation for Salesforce.
💬 Join the conversation Have you attended a community event? Drop your biggest takeaway, or the Dreamin’ you’d love to see, down in the comments.
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