In this episode, I sit down with Lorne Behrman, my friend of twenty years and the bio writer Cyber PR has trusted for over a decade. He has never once had a bio rejected. Not the whole thing, not even two or three sentences of it. I wanted to know how.
We get into what actually makes a bio work, why most artists approach it completely backwards, and why no AI tool is coming for this job anytime soon.
What you'll learn in this episode:
Why "I was born in New Jersey and started playing piano" is the single most common bio mistake, and what a real signature story looks like instead
How Lorne draws a story out of introverted or guarded artists using twenty questions built for do your homework, not a script
Why the best material almost always comes after the interview ends, in a voice memo from the shower or a text from a dog walk
Why bios matter more now, not less, in a glut of a million songs a week on Spotify
The exact reason AI-written bios all sound the same, and why that sameness is the giveaway
Why artists over 50 should stop hiding their age in their story, and why the people who actually buy records are the ones who've lived a little
Why running from your genre never works, and how embracing it is what makes people trust you
What to do if you can't afford a bio writer yet: interview yourself first
Anchor lines from this episode:
"You're like saying, help me, please listen to me. And the way you do that is a story."
"AI bios all look the same because they're a synthesis of what's already out there."
"It's okay to be how old you are. In fact, it works for you."
"If you're authentic, you don't have to remember any artifice."
Resources mentioned:
Watch the Free Buzz to Bond Webinar: https://cyber-pr.kit.com/5b12b034d2 The Buzz to Bond 7-Week Mastermind: https://cyberprmusic.com/product/buzz-to-bond-7-week-mastermind/ From Buzz to Bond by Ariel Hyatt: https://cyberprmusic.com/music-marketing-and-pr-books/ 300+ free music marketing articles: https://cyberprmusic.com
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