In this episode of ABA Ultimate Showdown, we debate the motion: "It is possible to ethically and effectively market ABA businesses within the guidelines." We discuss challenges faced by both BCBA-owned and privately owned ABA companies and explore what ethical, effective marketing can look like in practice.

Informed by feedback from social media and the ABA community, we share concrete tips for marketing your services while honoring professional and ethical standards. We also recorded this round with everyone together, so you can enjoy more interactive banter and watch the full discussion on our YouTube channel.

Please note: As of July 1, 2026, this episode is no longer eligible for CEUs.

For a list of references used in this episode, visit https://grahambehavior.com/podcast.

Have ideas for future debates, feedback, or interest in being a guest debater? Email us at showdown@grahambehavior.com.

If you enjoyed this episode, please subscribe, follow Graham Behavior Services on Facebook, LinkedIn, and Instagram, and check out our YouTube channel for new episode alerts. We also appreciate a thoughtful review on your listening platform!

Thanks for tuning in. We hope this episode gave you some #GrAhamMoments!

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