Discover the remarkable journey and visionary leadership of Prof. Chua Kee Chaing, President of the Singapore Institute of Technology (SIT), in this insightful episode of The Brand Called You (TBCY).
The conversation traces Prof. Chua's inspiring path—from becoming the first member of his family to attend university to leading Singapore's first university of applied learning. Along the way, he shares lessons from his career in academia, research, industry collaboration, and national innovation.
A central theme of the discussion is how higher education must evolve to meet the demands of a rapidly changing world. Prof. Chua explains how SIT is redefining applied learning through deep industry partnerships, work-integrated education, and innovative teaching models that prepare graduates for real-world challenges.
The episode also explores SIT's groundbreaking initiatives, including Singapore's first Competency-Based Stackable Micro-Credential Pathway, designed to support lifelong learning, continuous upskilling and reskilling, and flexible educational journeys for learners at every stage of their careers.
Several important topics are discussed, including the university's Learn for Life initiative, the new campus at Punggol Digital District, and SIT's long-term vision of becoming a Platform University by 2034. Prof. Chua also shares why universities must become lifelong partners in career development and how stronger collaboration between academia and industry can help shape the future workforce.
Watch this episode to discover how SIT is setting a new benchmark for applied learning and why lifelong education will be essential for future generations.
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