How Software Transforms Hardware into Platforms | Yoel Frischoff, Author of Tangibles

In this episode of The Brand Called You, we sit down with Yoel Frischoff, author of Tangibles: How Software Turns Hardware into Platforms.

Drawing on his extensive experience in industrial design and product strategy, Yoel explores how software integration is transforming traditional hardware products into evolving platforms.

The conversation examines the frameworks that bridge hardware and software, the challenges of developing physical products, and the strategies businesses need to succeed in an increasingly connected world.

A key theme is the concept of “tangibles”—physical products that continue to evolve through software updates, creating new user experiences and long-term customer value.

The discussion also explores the risks and opportunities facing hardware businesses, lessons from companies like Tesla and iRobot, the importance of connected ecosystems, and the changing role of product managers in an AI-driven world.

Whether you're a product manager, entrepreneur, business leader, or technology enthusiast, this episode offers valuable perspectives on the convergence of hardware, software, and innovation.