What happens when your potential patients stop Googling and start asking AI who they should trust? SEO still matters, but showing up first on Google no longer guarantees that ChatGPT, Gemini, Perplexity, or other AI platforms will cite or recommend your practice. So how do you make sure your business becomes part of the answer?
Dr. Lauryn sits down with digital marketing strategist Kimberly Reynolds to break down Answer Engine Optimization, or AEO, and what practice owners should be doing now. They cover website schema, Google Business Profiles, reviews, LinkedIn, AI optimized articles, original expertise, and why small businesses still have an opportunity to outrank bigger competitors. They also explore the emerging world of ChatGPT advertising and why early adopters may have a major advantage.
Key Takeaways
- SEO is no longer enough on its own. Strong SEO creates the foundation, but AEO helps AI engines understand, cite, and ultimately recommend your practice when users ask for answers or local recommendations.
- AI needs signals that establish trust and authority. Website schema, Google Business Profile activity, reviews, personal expertise, LinkedIn content, and third party validation all help AI connect your name, business, expertise, and reputation.
- Content needs to change for the AI search era. Instead of producing massive articles covering everything, focus on one specific question, answer it immediately, organize content into clear sections, include FAQs, and contribute original opinions, experiences, or data.
- Small businesses still have an early mover advantage. Many larger competitors have not fully optimized for AEO yet, giving innovative practice owners an opportunity to establish authority before the space becomes significantly more competitive.
About the Guest
Kimberly Reynolds is a digital marketing strategist with decades of experience spanning website development, SEO, paid media, and artificial intelligence. She began building and marketing websites in 1995 before moving heavily into paid advertising and eventually managing paid media for a major social media company. Today, Kimberly helps businesses adapt to the changing search landscape through Answer Engine Optimization, AI focused content strategy, and paid advertising. Her work focuses on helping businesses become more discoverable, credible, and recommendable across both traditional search engines and emerging AI platforms.
Check out all the services Kimberly offers by visiting her website.
Follow Kimberly on LinkedIn
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Mentioned in this episode:
Holistic Marketing Hub
This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now!
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