I Paid Myron Golden $375,000, Here's What It Made Me...

I regularly sell coaching that costs $27,000 and $55,000. And here's what most people selling high-ticket won't tell you: I buy it too.

Last year I wired Myron Golden over $375,000 to be one of his VIP clients for the year and I’ll tell you right up front that I’ve made over $2M in additional revenue running the plays he gave me.

But the money isn't the most important thing I got. It was a principle that changed the moment I hit "send." on the wire. It's the reason most people never get results from coaching, and I'll show it to you in this episode.

Chapters

00:00 Introduction: The Power of High-Ticket Coaching
03:57 The Role of Content in Building Trust and Pre-Selling
08:12 The Psychology of Buying: Worthiness and Self-Value
11:51 The Experience of Buying a $375K Coaching Program
16:02 The Importance of Demonstrating Worth and Confidence
20:07 The Paradox of Leaning Out to Attract Buyers
23:56 Lessons from Graham's $375K Investment in Myron
25:59 Group Coaching vs. One-on-One: The Value Shift
27:52 Selling Payoffs, Not Pieces: The Core of High-Ticket Offers
29:59 The Power of Selling in Terms of Results and Payoffs
31:52 The Paradox of Being Lean and Confident in Sales
34:07 The Mindset of Abundance and Self-Worth in Sales
35:55 The Impact of Your Attitude and Confidence on Sales
37:50 The Results of Investing in High-Level Coaching
40:13 The Importance of Doing the Work and Modeling Success
42:01 Why Better Coaches Cost More and Deliver Faster Results
43:52 The Power of Attention and Focus in Coaching
46:06 The Role of Content in Pre-Selling and Building Trust
47:54 The Value of Continual Learning and Growth
50:07 Resources for Building Your High-Ticket Business

💰Take The $10K Offer Challenge
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📕Graham’s Other Books
How To Get Paid For What You Know
https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670

Rebel: Find Yourself by Not Following The Crowd
https://www.grahamcochrane.com/rebelbook

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