A year ago, Julie ended her farmers market season calling it a total bomb — and she was sure the fix was lowering her lamb prices. Instead, she raised them significantly. Now, her product is flying out of the freezer, and the items she raised prices on the most sold out first.
Nothing about her product changed. Same animals, same quality, same markets. What changed was one sentence in her head. In this episode, I walk you through exactly how to catch the thought that's costing you sales, profit, and maybe the farm itself.
You'll learn:
Why "my prices are too high" feels completely true when sales are slow — and why it's almost never a fact
The three-step skill that separates what actually happened from the story your brain tells you about it
The one rule to follow before making any pricing decision: never decide from a discouraged thought
If your thoughts might be holding you back, come to my free class on August 17th — The Mindset Fix. I'm teaching the single most foundational coaching skill, the one that saved my life 25 years ago. There will be a replay. Save your seat:charlottemsmith.com/class
The Profitable Mindset Academy starts late August — all 26 coaching skills, weekly coaching calls for a year, open to all women, everywhere.
If this episode helped you, follow the show and leave a review — it helps more farmers find this work. 🩷
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