Nonprofit leaders often struggle to identify and engage the right supporters, leaving valuable philanthropic opportunities untapped. Building sustainable donor growth requires a grounded approach to prospect research that goes far deeper than net worth or basic online search results. In this episode, Elanna Giang, Director of Research and Analytics at The Discovery Group, shares actionable insights on how fundraising teams can transform raw data into meaningful relationships. She explores the practical applications and hidden dangers of AI in donor identification, why values alignment outweighs financial capacity, and how involving researchers in early strategy sessions empowers organizations to connect with confidence.
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