I’m joined by Sophie Khan from our paid social team and we’re going to be talking about how to turn around a failing, or declining ad account. This is such an important topic, because no matter how good you are at paid media, at some point you are going to be faced with a challenging situation.
To summarise what we cover:
How to know ahead of time that you’re going to have issues (as much as is possible) and be in a position to react early
What your first steps should be when you see performance declining
What data to look at and how to assess what is going on
Planning your next moves and being clear with your actions
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