How Sprouts Turns Sustainability into Competitive Advantage

Sustainability can create the most value in an organization when it is embedded in business strategy rather than treated as a separate initiative. Melissa Fifield, Head of the BMO Climate Institute, speaks with Brandon Lombardi, Chief Legal Officer and Chief Sustainability Officer at Sprouts Farmers Market, about how sustainability has been integrated into the retailer’s growth story from the beginning. They explore the evolution of customer demand for attribute-driven products, the business case for sustainable agriculture, resilience in food supply chains, and how Sprouts approaches affordability, innovation, and long-term value creation. The conversation highlights why customer expectations, operational excellence, and climate resilience increasingly reinforce one another. 

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