Caitlin Landesberg discovered she was gluten-intolerant. One of the biggest problems? She couldn’t find a decent gluten-free beer.
So she created one herself. Today, Landesberg is founder and CEO of Sufferfest Beer Company, which specializes in gluten-removed beers and craft beer for athletes like herself.
Landsberg previously worked at Strava, and she wanted to cater to people who love beer, and care about what they put in their bodies. To reach this group, they launched by pouring for 1,200 trail runners at the Way Too Cool 50k trail race, America’s largest 50k trail race, and launched with Epic Pilsner and Taper IPA in 25 select locations across the Bay Area.
In this interview, Caitlin talks about being a gluten-free beer pioneer, the evolving beverage market as it starts to the fitness market, Sufferfest's #WillSweatForBeer ambassadors, her own running goals as a runner and business owner, and much more.