Enjoy this bonus episode, a live panel hosted by Underrated at this year's San Diego Comic Con!
With the rise of social media, streaming services, and easy access to the internet, movies and the theaters that show them have struggled to find a place with newer audiences. Panelists discuss what the moviegoing experience looks like now, how theaters may evolve to survive in the current climate, new film formats emerging in social media spaces, which concepts have become obsolete, and how theaters are reshaping promotions to offer new value to new demographics.
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