Clinton Monchuk: Building Consumer Trust in Food | Ep. 375 - The Swine it Podcast Show | Lyssna här

In this episode of The Swine it Podcast Show, Clinton Monchuk, Executive Director at Farm & Food Care Saskatchewan, discusses consumer concerns around agriculture, food prices, production practices, and public trust. He explains why food inflation is tied to inputs, transportation, and global disruptions, how social media shapes perceptions of farming, and why producers need to tell practical stories about what they do. Listen now on all major platforms!

"We want consumers to go into a grocery store and not feel that they are going to consume something, and it is going to hurt them in some way."

Meet the guest: Clinton Monchukis Executive Director at Farm & Food Care Saskatchewan in Saskatoon, Saskatchewan, Canada. His work focuses on building trust in food and farming. Clinton previously served as CEO of Chicken Farmers of Saskatchewan and as International Trade Analyst at the Canadian Federation of Agriculture. He holds a Master's in Agriculture Business from the University of Guelph and a BSA in Agricultural Economics from the University of Saskatchewan. Listen to The Swine it Podcast Show with Clinton Monchuk on all major platforms.

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