Spin Class is Unofficial Partner's series on sports comms, PR, reputation and crisis management.
Three stories:
A FIFA president everyone's written off who isn't going anywhere.
A billion-dollar golf breakaway running out of road.
And a heavyweight fight that keeps getting made and unmade in public.
What connects them? In every case the sport is almost beside the point — the real contest is the spin.
This week's guests: Jon Tibbs OBE, JTA and Henry Chappell, Pitch Marketing.
This episode is sponsored by Leaders Week London
Leaders Week London returns this October with a new home for The Summit: Stamford Bridge, home of Chelsea FC.
On 7 and 8 October, Leaders in Sport will bring together senior figures from across the global sports industry to exchange ideas, build relationships and tackle the biggest opportunities shaping the business of sport.
With the 2026 agenda now live, you can get a first look at the speakers, sessions and themes shaping this year’s Summit.
We’ll be there, and you should join us.
Visit leadersinsport.com/UP for more information and use UP15 for 15% off your Summit pass.
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
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