Episode 37: Why Behavioural Science and Quantitative Research Are Perfect Partners

Many recognise how behavioural science enhances qualitative research through guiding interviews and questionnaires to uncover unconscious biases and underlying motivators. However, when it comes to quantitative studies, some remain uncertain about its role in interpreting the data.

In HRW Shift’s latest podcast, ‘Why Behavioral Science & Quantitative Research Are Perfect Partners,’ Saket and Jeremy, both Behavioural scientists, join Nicola, Senior Director and Head of Quant Research, to explore how behavioural science can enrich every phase of quantitative research.