Today, I am delighted to speak with Tony McChrystal, Founder & Managing Director of Pavesen, a specialist digital reputation management firm working exclusively with high-profile individuals, family offices, and private clients. With over 15 years in online reputation management, executive privacy, and sensitive-issue consultancy, Tony is one of the UK's leading authorities on digital reputation strategy. He has worked directly with hundreds of UHNW individuals, family offices, entrepreneurs, C-suite leaders, and politicians across the UK, US, and Middle East.
Prior to founding Pavesen, Tony served as Managing Director of ReputationDefender's UK & European private client practice and subsequently as EMEA Director of Sales and Service at Gen Digital, the parent company of Norton, Avast, and LifeLock. He has been featured by the BBC, The Guardian, The Telegraph, and other international outlets.
Tony shares his opinion on how families feel about online reputation today and describes some of the challenges and realizations faced by families and family offices on this topic over the past decade or so.
Privacy and obscurity have been the go-to approach in the past, but how Tony shines a light on how families' views and preferences have been evolving recently. He outlines best practices that are emerging among family offices regarding reputation management and even pro-active public relations.
Tony shares his views on the various channels and tools for families and their family offices to stay on top of and monitor reputation risks, manage their public image proactively, and deploy their long-term social capital strategies. He opines on how families and family offices should collaborate with or engage the services of outside experts and service providers in the field of reputation management.
Don't miss this highly illuminating conversation with an experienced practitioner specializing in the niche field of UHNW family reputation management.
