Silicon Valley’s so-called “millionaire maker” is a behavioral scientist who foresaw the power of putting persuasion at the heart of the tech world’s business model. But behind the curtain of the industry’s behemoth companies is a cadre of engineers and executives small enough to rein in. This is the final installment of our three-part series. If you haven't heard parts one and two, start there first.
WNYC’s health coverage and The Stakes is supported in part by the Robert Wood Johnson Foundation, Jane and Gerald Katcher and the Katcher Family Foundation, and the Alfred P. Sloan Foundation.Thanks to Andy Lanset, WNYC Archives, Lizette Royer Barton at theCenter for the History of Psychology and Diana Bachman at the Bentley Historical Library, University of Michigan.
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