Social media is important, but it can be tricky to base your career entirely on organic engagement. Platforms come and go (MySpace, anyone? Justin, you out there?), and it's hard to come up with a reliable strategy to make social media work consistently for you.
That's why we're focusing on Facebook ads on this episode. My guest on this episode is John Oszajca, who is the leading authority on Facebook ads for artists. He is my go to guy when it comes to anything related to advertising. I've taken a couple of his courses and I followed his advice and it has made a huge difference for my career. And today he's going to share some excellent, actionable advice for how to use Facebook ads to make more money as an artist and to really grow your career.
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