How the Cadillac F1 team is racing to define its brand and fan strategy

Formula 1's newest team is building more than a racing operation as it prepares for Silverstone—it's building a high-speed media company designed to keep fans engaged year-round. Cadillac F1 Chief Marketing Officer Ahmed Iqbal discusses why modern sports teams need to think like content creators, how Cadillac is approaching fan growth as a new entrant to the sport and what marketers can learn from one of the world's most engaged audiences. 

Dig deeper:

• How sports teams are using AI and fan data to rethink marketing

• Ford and GM are now competing in F1—what it means for consumer marketing

• Inside Cadillac F1's moonshot Super Bowl ad and Apple partnership