Alexander Smith has built a LinkedIn community of almost 70,000 followers by sharing his perspective on careers, content, and professional life. He's also a published author whose writing has appeared in HuffPost and USA Today.
In this episode, Alexander and Nikki explore how to make LinkedIn more authentic and less performative. They discuss finding your voice, creating content that feels natural, building a genuine network, and why your personal brand doesn't have to look like everyone else's.
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