Marriott Is Getting Into Apartment Rentals and Airlines Are Invisible to AI

Amadeus thinks it has a fix for the AI search problem quietly breaking airline economics, Marriott makes its first move into branded apartment rentals, and U.S. News just ranked America's best meeting cities and somehow put Miami dead last.

On today's Skift Daily Briefing, Sarah Dandashy breaks down why airlines risk losing the distribution battle all over again if they don't solve their AI visibility problem fast, what Marriott's W Apartments play signals about where branded hospitality is heading next, and why the meetings industry isn't buying Miami's last-place finish.

Articles Referenced: Honorable Mention: @AskAConcierge on IGAmadeus Has an Answer for AI's Infinite Search ProblemMarriott to Brand Apartment Rentals — W Hotels to Add Branded Rental Units in 2027U.S. News & World Report's Inaugural Meeting Destination Rankings: Here's How Cities Stacked Up

Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.