In this episode, we sat down with James Cross who is the Creative Director at BBC Creative. James joined the BBC in 2017, shortly after its inception. Since then, James has produced award-winning campaigns such as the Tokyo 2020, FIFA 2018 world cup and the ‘We know our place’ campaign celebrating women in sport.

James got his start as a Copywriter, working with brands such as WKD, Domino’s and Harley-Davidson. Today, we discuss his transition from Copywriter to Creative Director, and how he manages to create such talented and distinctive creative work. 

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