In talking to therapy start-ups this year, I've heard a common stumbling block: Credentialing.
And, honestly, I was shocked when I dug into the space. It feels like the seemingly boring task of getting credentialed with insurance has turned into what honestly feels like a world of sharks. It seems like there are 3 trends at play:
This is truly a bureaucratic headache: You do need to buckle up for some super confusing portals to get credentialed.
Credentialing services are all too happy to take your money: They take your personal information because of this barrier-but because the process itself is murky, they often over-promise and under-deliver, without clarity into what is happening.
Big companies like Grow Therapy want to present this task as too difficult for an average therapist, so you join their platform (where they do the credentialing for you, but own your contract).
In today's episode, we want you to feel empowered to understand credentialing and billing with insurance. We'll help you understand this complex system and how you can navigate it.
Honestly, every therapist who works in insurance reimbursement should understand this process (because if you don't do it yourself, that means someone is probably doing it on your behalf). Our goal is for you to leave with a checklist of what to do-and the confidence to do it!
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