Michael Wolff | A brand’s job is to give people joy and be useful

In Episode #88, Ross is joined by Michael Wolff, Co-Founder of Wolff Olins

Michael Wolff is a branding pioneer who bridged the gap between design and business strategy, guided by his belief that “design is an act of imagination made real”. As co-founder of Wolff Olins, he created transformative identities for Apple, Audi, Volkswagen, BT, and Orange, setting new benchmarks in corporate branding.

With imagination, empathy, and curiosity at the core of his work, Wolff remains a singular voice in branding, dedicated to revealing the true character of the companies he helps shape.

In this conversation, they explore the lessons that only a lifetime of imagination and curiosity can teach. They talk about expanding the very idea of success, why joy and usefulness are a brand’s highest calling, and the deep honour that comes when a company trusts you with its self-expression.

Find show notes and episode highlights at https://nwrk.co/omq-michaelw.

To listen to previous episodes go to https://nwrk.co/omq.

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