Supply Change

The supply chain of design: an interview with Barry Katz

The philosophy behind design thinking can be best summed up by Steve Jobs’s quote, “design is not the way it looks, design is the way it works." And it’s popularity rose hand-in-hand with the rise of Apple. But it’s founding is much more than Steve Jobs and much more than just a methodology to make sleek designs for new technology.

Our host, Ron Volpe, sat down with Barry Katz, professor, IDEO fellow, author, and pre-eminent design thinking scholar to discuss the rich history of design thinking and how it influences the way companies use design to solve problems and design products with their users in mind.

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