Our guest this week is a true creative hustler, a Surfer, skater, musician, and entrepreneur who has been building brands since high school. He got his start launching his first label, Mesa, selling tees straight out of the trunk of his car and even at Hobie in Corona del Mar while he was working there.
After graduating from SDSU, he intentionally sharpened his skill set, working with companies like Havas Edge, Hewlett Packard, and Volcom gaining hands-on experience in website design, Shopify development, data analytics, marketing strategy, and production.
In 2018, he channeled that experience into launching his own sunglass brand, SAD Eyewear / A Sight And Design Co.
We’re pumped to dive into his journey from grassroots hustle to brand builder. Please welcome to the show, Mr. Kiefer “KILLA KIEF” Cohen.
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