The Saturdays and S Club Juniors superstar Frankie Bridge and Leah Meredith built Faves out of something that started as a weekly post — Frankie trying on high street finds on her landing every Sunday. It's now a community-powered platform working with River Island, ASOS and Katie Loxton, running live events and a newsletter that out-engages everything they do on social.

This one is about the unglamorous machinery underneath a business everyone assumes was easy because there's a famous name attached to it. Spoiler: it wasn't, and the famous name has occasionally made it harder.

What Frankie and Leah get into:

  • The Instagram DM Leah ignored because she assumed it was a fan account — and the year it then took Frankie to believe Faves was actually a business

  • Why the newsletter came before anything else, and Elizabeth's blunt view on brands sitting on six figures of Instagram followers and a five-figure email list

  • The difference between a customer and a community, and how to tell which one you've actually got

  • Why what you say no to matters more than what you say yes to — including the big-money offers they turned down when they badly needed the money

  • The front row decision at Faves The Runway, why PR pushed back, and what it bought them

  • How to know your customer for real: the WhatsApp group of Faves Insiders who'll tell them straight when something's overpriced

  • Why 30 engaged people in a room is a genuine win, not a disappointing turnout

  • What actually happens when brands hand over creative control — and why those are the collaborations that perform

  • Frankie on being back at the bottom: starting again in fashion after S Club Juniors and The Saturdays, and being read as a pop star having a go

  • Why in-person is the one thing AI can't touch, and what that means for how you sell clothes

Elizabeth's line of the episode: "You don't need to be a bitch to work in fashion."

If you've been telling yourself you need a bigger audience before you can do anything real, this is the episode that takes that excuse away.

Find Faves

Mentioned in this episode

  • F&F at Tesco — Frankie's first clothing collaboration, and how she and Leah met

  • River Island, ASOS and Katie Loxton — named as the brands who backed Faves early and gave them creative control. The Faves Edit with Katie Loxton is live

  • Faves The Runway — their London Fashion Week show. Faves Live events on Eventbrite

  • Lauren Paxton — Faves stylist · Issy Utterson — head of wellness contributor [spellings to confirm]

  • FEBE Growth 100 — Frankie and Leah are listed as co-founders of Faves on the 2026 list

Work with Elizabeth

 

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör elizabeth stiles. Innehållet i podden är skapat av elizabeth stiles och inte av, eller tillsammans med, Poddtoppen.