Your business might be generating hundreds of thousands of dollars in revenue, but how much of that money are you actually keeping?
In this episode of Built for the Edge, I'm joined by Pam Ivey, business and marketing strategist, educator, and founder of Profitable on Purpose, for a conversation about what it really takes to build a profitable business.
Because generating more revenue doesn't automatically mean you're making more money. When your expenses increase, your offers become more demanding to deliver, and your time is consumed by the day-to-day operations, growth can actually make your business less profitable.
Pam and I get into why looking at your bank account isn't enough, what you need to be measuring, and how the decisions you're making—or avoiding—directly influence your bottom line.
In this episode, we explore:
- The difference between revenue, cash flow, and profitability.
- Why two offers generating the same revenue can have completely different profit margins.
- How delivery costs, operational expenses, and owner capacity affect profitability.
- The importance of regularly reviewing your numbers rather than waiting until the end of the year.
- The difference between doing $10 tasks and making $1,000 or $10,000 decisions.
- How hiring, client selection, and delayed decisions can impact the financial health of your business.
We also talk about Pam's upcoming Profitable on Purpose conference, happening October 23rd in Greater Victoria, BC, where I'll be joining an incredible group of speakers.
This isn't another event where you get inspired for a day and then return to business as usual. It's a hands-on experience designed to help established women business owners make meaningful decisions, take action, and continue implementing what they've learned after the event.
If you're on Vancouver Island, we'd love to see you there!
Profitable on Purpose — October 23, 2026
Location: Esquimalt Gorge Park Pavilion, Greater Victoria, BC
Time: 9:30 AM–5:00 PM
Event details and tickets:
https://thepopbusiness.com/
Additional POP resource:
https://thepopbusiness.com/check/
Connect with Pam Ivey
LinkedIn: https://www.linkedin.com/in/pamivey/
Facebook: https://www.facebook.com/pamivey2/
Instagram: https://www.instagram.com/pamiveyofficial/
Connect with Kehla
Website: https://www.kehlag.com/
Avid Website for Canadian Businesses: https://avidactioncoach.com/coach-kehla-g/
Instagram: https://www.instagram.com/kehlag/
