Rori DuBoff once took an unused office at Accenture, tore it down, and built a virtual reality studio from scratch with no formal approval and that's how she got the firm into the metaverse. She didn't wait for the green light. She brought in a few people who were equally excited, and delivered.
She's spent decades in digital innovation and marketing, watching organisations say they wanted disruption and then treat the people delivering it as the problem.
That’s made her conclude that 80% of innovation is change management. Rori explains how most of us obsess over the idea while it is actually the smallest part of the problem. The larger part is whether the people around you feel safe enough to hear it.
She acted before consensus throughout her whole career, took the heat for it, and now she is sharing the blueprint.
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