Jim Edwards explains sales copy in newsletters and emails to customers with details that not only get eyeballs on your content but also direct them to where you need them to read. 

When should you start selling to a customer after they have made a purchase?  This is a debate with Jim and Stew about how they use upsells and value stacks to increase purchases. 

For more information on the wizards used to make outstanding sales copy check out https://www.CopyandContent.ai

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