🎙️ Bonus Episode: How AI Will Destroy Trust in Pharma. And How to Avoid It.
Could AI trigger the biggest trust crisis pharma communications has ever seen? Paul Simms, Founder and CEO of Impatient Health, certainly thinks so. He's just published a provocative new white paper called How AI Will Destroy Trust in Pharma. And How to Avoid It. So naturally, he’s come onto the podcast. In this bonus episode, we ask the slightly awkward questions nobody else seems to be asking. Are agencies overhyping AI? Are clients rushing in too quickly? Could the industry's obsession with AI actually destroy the very thing it's trying to build... trust? Whether you're AI sceptical, AI obsessed, or somewhere in between, this conversation will challenge the way you think. More importantly, it'll give you practical tools, better questions, and the language to have more intelligent conversations with your teams and clients. Even if you'd happily inject AI straight into your eyeballs every morning, we think you'll still get something from this one. You'll find a link to Paul's white paper below, and if you'd like to continue the conversation, you can also get in touch with Paul directly or come onto another bonus episode.
⚠️ Warning: Contains straight-talking-and-very-random opinions, strong language, sheep sound effects, and ideas that might make your next client meeting a little more interesting.
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