What happens when your e-commerce platform treats your most valuable professional clients like everyday consumers?
Agility means looking past a platform's out-of-the-box features and building an experience that reflects how your different customer segments actually do business.
This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Learn more at www.officeofexperience.com
Today, we're talking about the complexity of building a single e-commerce experience for two very different audiences. Specifically, we'll explore:
- Balancing the distinct needs of B2B and B2C audiences on a single digital storefront.
- Knowing when to lean on an e-commerce platform's native capabilities versus when to invest in custom development to close critical experience gaps.
- Integrating physical retail and showroom data, like real-time local inventory, into a seamless digital experience.
To help me discuss this topic, I'd like to welcome, Jenna Kennedy, Senior Director, Client Strategy & PMO at Office of Experience and William Webster, General Manager, Guy Gunter Home.
About Jenna Kennedy
Jenna Kennedy is Senior Director, Client Strategy & PMO at Office of Experience, where she has spent roughly 11 years of a 20-year agency career focused on project management and client relationships across branding, digital marketing, and e-commerce. Office of Experience is a design-driven, digital-first, vertically integrated and collaborative agency that works with businesses at points of transformation — entering new markets, launching products, or changing how they go to market — across branding, UX/UI design, site builds, conversion optimization, and e-commerce capability.
LinkedIn: linkedin.com/in/jennabkennedy
About William Webster
William Webster is General Manager of Guy Gunter Home, part of PDI, where he has worked for over 12 years. He previously served as Director of Sales for PDI's e-commerce and showroom channel, overseeing showroom storefronts and the e-commerce department, after a regional stint serving retail clients across PDI's showrooms. PDI has been in business since 1973 and operates more than 25 locations.
LinkedIn: https://www.linkedin.com/in/william-webster-67773768/
---------- Resources ----------
: https://www.officeofexperience.com
This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Learn more at www.officeofexperience.com
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