This month I took my entire business apart. Sales pages, offers, what I was promoting, what I was spending money and time on. All of it went on the table.
In this behind-the-scenes episode, I walk you through the full rebuild using my own Creator Growth Flywheel. I share where I think the market is headed, why the human element is the one thing AI can't replace, and how that belief is reshaping my events, my offers, and what I chose to cut.
In this episode:
- Why this rebuild is about where the market is going, not a one-time cleanup - The one thing AI can't replace, and how I'm building around it - A walk through all five flywheel stages: Attract, Engage, Nurture, Retain, Advocate - Why I'm going all in on live events - How I'm rebuilding my lead magnets backwards from the offer - The offer overhaul: the AI Mastermind repositioning, the new Council, and Revenue Stack Studio - How I used AI to build personalized affiliate pages in my partners' own voice - What I cut, including Pinterest and the HelloContent store, and why
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