In today's FittBite, we outline five product types that new activewear founders should approach carefully before launching.
The FittBite covers highly technical outerwear, high-impact sports bras, detailed seamless leggings, one-piece activewear, and products that require too much customer education, with a focus on sampling, fit testing, sizing, manufacturing complexity, returns, and customer trust.
Tune in to learn why a first product should be clear, manageable to produce, easier to size, and useful for building real customer data before moving into more technical categories.
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