In today's FittBite, we explain the feature tax that many new activewear brands pay when they add details that increase cost without creating enough customer value. 

This FittBite covers smart clothing, technical fabric claims, convertible products, excess storage, and removable padding, and breaks down how to decide whether a feature is actually worth the added price.

Tune in to learn how to build products around real customer problems, not unnecessary features.


Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation


Design your own collection with our instantly downloadable factory ready tech pack templates:
 FittDesign Tech Pack Templates


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Got any other questions, email us for an instant response at:

studio@fittdesign.com


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