Stop turning your lifters into data-obsessed overthinkers who melt down the second a $10 velocity app tells them the bar moved 0.02 meters per second too slow.
Most modern powerlifting coaches aren't actually building athletes; they are running a digital marketing business wearing a singlet, chasing short-form algorithm clout while hiding behind RPE charts and endless combo rack squatting. World-champion coach Steve DeNovi spent fifteen years getting hurt, building an elite roster, and learning why the current online coaching ecosystem is quietly killing real strength progress.
The fix for a collapsing squat or a plateaued bench isn't another high-tech fatigue metric or a louder verbal cue—it's stripping away the digital noise, fixing the physical center of mass, and returning to the hard-earned principles that actually keep lifters on the platform.
INSIDE THIS CONVERSATION
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Velocity Apps vs. Real Intent: Why objective data-tracking devices make most athletes overthink, sandbag their sets, and trade actual training intensity for a screen.
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The Online Coaching Delusion: How isolating lifters into individual combo racks and virtual spaces created a fragile, hyper-neurotic community that lacks real gym culture.
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Center of Mass Mechanics: The simple physics framework Steve uses to evaluate raw technique, identify force leakage, and fix bad movement patterns without destroying a lifter's confidence.
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The Tested Sport Turnover: Why most modern lifters drop out after three to five years, and how coaches must shift their soft skills to build long-term platform survival.
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The Business of Powerlifting: The brutal marketing truth about client retention, why short-form content breeds zero loyalty, and how Steve built a sustainable coaching brand without selling out.
MEET THE GUEST
Steve DeNovi is a powerlifting coach, owner of Progressive Resistance Systems, and co-founder of the Powerlifting Now education platform.
After early career-ending injuries forced him to master the mechanics of getting beat-up lifters back onto the platform, he built a fifteen-year coaching track record that includes four IPF World Titles, an IPF World Champion of Champions title, twelve national championships, and coaching the top drug-tested female powerlifter in the world.
Holding an MBA in marketing, Steve combines hard-nosed platform experience with high-level business strategy to educate the next generation of strength coaches.
FOLLOW STEVE
Website
https://prsontheplatform.com
Powerlifting Now
https://powerlifting-now.com
Strength Now
https://strength-now.com
Instagram
https://www.instagram.com/prs_performance
YouTube
https://www.youtube.com/@PRsPerformance
2 White Lights
https://www.2whitelights.com
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