What do homeowners actually want when they're buying an HVAC system, a water heater, or any major home service? In this episode of Can't Stop the Growth, Chad Peterman sits down with Zac Dearing, CEO of Mantel, to break down brand-new survey data from verified home service buyers, and the results contradict almost everything the industry believes.
The headline: 69% of homeowners said price was NOT the most important factor in their decision. So what is? Zac and Chad dig into the data on reputation, responsiveness, choice, and the "shopping experience" that separates the contractors homeowners choose from the ones they ghost.
Resources from the episode:
Homeowner survey: usemantel.com/survey
Six data-backed sales tactics: usemantel.com/tactics
Learn more about Mantel: usemantel.com
Subscribe to Can't Stop the Growth for more conversations with the leaders elevating the home service industry.
Free Coaching for Home Service Pros: https://cantstopthegrowth.com/
Connect with Chad:
LinkedIn: https://www.linkedin.com/in/chad-m-peterman/
Facebook: https://www.facebook.com/chadmpeterman
Learn more about: Chad Peterman - https://chadmpeterman.com/
Peterman Brothers - https://www.petermancareers.com/
The People Forward Network - https://peopleforwardnetwork.com/
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