220. Behind the Retainly Launch: Our 30% Webinar Conversion Rate + What I’d Do Differently

What happens when you stop treating a webinar like a webinar…and turn it into an actual online PARTY?

For the official Retainly reveal, I did something completely different from the legal webinars and online masterclasses I usually teach. No traditional slide deck. No script.

And you guys—it resulted in a 30% conversion rate.

But I don’t want to give you only the shiny highlight reel, because what happened AFTER the webinar was a whole other story.

In this episode, I’m taking you behind the scenes of our seven-week sprint to launch Retainly, what we changed about the webinar experience, the launch issues we absolutely did not anticipate, and what this growth is teaching me about building a tech company without running my team into the ground.

Tune in to hear:

• The simple shift that turned a traditional webinar into an “online party” and why it worked
• Why I ditched the slide deck AND the script for this launch
• The behind-the-scenes launch hiccup that had me devastated right after the webinar
• The big launch lesson Paige learned about who needs to be on standby when things go sideways
• What I would change about the way our team handles the next big launch
• The biggest lessons I'm taking into Retainly’s next stage of growth

Watch the webinar replay: https://getretainly.com/reveal-replay 

Grab your founding member spot: https://getretainly.com/foundingmember 

Additional Links and Resources:

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Visit The Legal Paige for contract templates, blogs, and additional legal resources: https://thelegalpaige.com/ 

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