Ep.7 Judy Robinett – Crack the Funding Code

The world of startups can feel like running into nothing but closed doors. Rejection is all but guaranteed. So what do you do when you get a 'no'? Just say next and remember that persistence always wins.

This insight comes from today's guest Judy Robinett, a thought leader and "super connector" who's spent a career enhancing the growth and profitability of those around her. Her latest book, Cracking The Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup, is chock-full of financially sound advice for up-and-coming entrepreneurs.

In this episode, Judy and host Skip Lineberg got on the line to talk about her naïve entrepreneurial beginnings, the three C's that investors seek and one of the most critical networking mistakes people make. The conversation also jumps into the three golden questions for connecting, important leadership skills for funding, and the importance of teamwork. With helpful tips on money and much more, this installment of Leadership Essentials will keep your notepad busy from start to finish.  

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Startup Money Made Easy (https://www.harpercollinsleadership.com/9780814439838/crack-the-funding-code/)