George Wright III welcomes Spencer Carpenter, founder of Outlier Audio, to explain how podcasting helps entrepreneurs build authority, trust, and long-term business value. Drawing on more than 3,500 interviews booked since 2020, Spencer shows why the right audience matters more than the largest audience and how long-form conversations let personality and expertise come through. He breaks down the KAOR framework—keywords, audience, outcomes, and reputable figures—for finding relevant shows and developing topics that connect. The conversation also explores hosting versus guesting, the hidden value of relationships and SEO, and why interviews should be treated as reusable content and personal-brand assets rather than judged only by immediate sales. Spencer’s challenge is simple: clarify who you want to reach, what outcome they want, and build podcast opportunities around fit instead of vanity metrics.
00:00 — Right Audience Over Reach
01:00 — Meet Spencer Carpenter
02:00 — From Music to Podcasting
05:00 — Entrepreneurs as the Talent
08:00 — Hosting Versus Guesting
09:00 — Strategy Before Perfection
12:00 — Why Guest Interviews Work
16:00 — The KAOR Framework
21:00 — Value Beyond Direct Sales
25:00 — Building Lasting Authority
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George Wright III
“It’s Never Too Late to Start Living the Life You Were Meant to Live”
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About Guest
Spencer Carpenter is the founder of Outlier Audio, a full-service podcast booking agency that represents talented entrepreneurs, authors, and investors, specializing in real estate investors. Prior to being in the podcasting space, Spencer spent over a decade working in the music industry, taking on various roles including talent management and representation, event and festival organizing, record label head, and more. Spencer's pivot to the podcasting space came when the music industry shut down due to COVID-19 and he saw a need to help entrepreneurs, investors and business professionals get on to the new medium as a way to continue growing their businesses. Since 2020, Spencer has booked over 3,500 interviews that have garnered millions of listens for over 250 talented entrepreneurs, business professionals and investors. His clients range from solopreneurs, to published authors, investment funds with over $1B under management, Inc 500 companies, and Top 10 Keynote Speakers, all using podcasts to grow their businesses. His distinguished clients have been featured on top rated podcasts including Entrepreneurs on Fire, The Subtle Art of Not Giving A F*ck with Mark Manson, Motley Fool Money, The ONE Thing, Founder's Story, Rich Dad Radio Show, BiggerPockets Real Estate Podcast, A Better Life with Brandon Turner, The Smart Passive Income with Pat Flynn, So Money with Farnoosh Torabi, Dropping Bombs with Brad Lea, and The Stacking Benjamins Show, among many others.
Links
Website: www.outlieraudio.com
LinkedIn: https://www.linkedin.com/in/spencer-carpenter-49988166/
Instagram: https://www.instagram.com/spencercarpenter/
YouTube: https://www.youtube.com/@outlieraudio7865
Get My KAOR Worksheet - outlieraudio.com/worksheet
Get booked on podcasts today by joining Podmatch, a platform that will match you with hosts looking for your exact skill sets: https://www.joinpodmatch.com/spencercarpenter
