George Wright III urges founders to consider how many “summers” they have left with their kids, warning that entrepreneurs often become cash rich but time poor, especially heading into Q4 and the holidays. He shares a clip from an interview with serial entrepreneur George Rivera, CEO of 18 Summers Advisory and author of Buy Back Time Formula, who reduced his workload from 80 hours a week to about 20–30 and now co-hosts a podcast with his 11-year-old son.
00:00 18 Summers Wake Up Call
01:45 Meet George Rivera
03:07 Dad's Dying Advice
04:50 What 18 Summers Means
06:52 Reconnecting Frameworks
08:56 Presence Over Proximity
10:54 Final Challenge and Share
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George Wright III
“It’s Never Too Late to Start Living the Life You Were Meant to Live”
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About the Guest
George Rivera is a serial entrepreneur and CEO of 18 Summers Advisory, helping founders reclaim their time, scale their businesses, and reconnect with their families. With over 30 years of experience, he focuses on building systems that create both business growth and personal freedom.
His work is centered around the belief that true success includes both professional achievement and personal fulfillment. Through his frameworks—such as the Buyback Time Formula—he teaches business owners how to create systems that allow their companies to grow without sacrificing the moments that matter most.
Guest Resources:
Website: https://buybacktimeformula.com/home
Facebook: https://www.facebook.com/georgerivera77
Instagram: https://www.instagram.com/georgerivera1977
LinkedIn: https://www.linkedin.com/in/george-rivera-53b3296/
YouTube: https://www.youtube.com/@buybacktimeformula
TikTok: https://www.tiktok.com/@buybacktimeformula
