#189 When and how to raise prices in business

January, you need to say it out loud in November. In this episode, we break down exactly why November is the deadline for announcing January price increases, how to do the math on raising your rates (even if a client leaves), whether or not to grandfather existing clients, how to communicate the increase without over-explaining, and how AI is changing what clients will pay premium prices for.Key Topics & Timestamps

• The one thing you need to do: Say it out loud in November — 0:00
• Why underpricing makes you look less experienced — 7:40
• Why November is the deadline (not December or January) — 8:07
• The math of raising prices: the 6-client example — 10:24
• Should you grandfather pricing for existing clients? — 11:17
• When a restructure is more powerful than a price increase — 16:16
• Client success story: 57% sales increase in under 6 months — 18:36
• How to communicate your price increase (email & sales call scripts) — 19:03
• Handling pushback without discounting — 20:25
• How AI changes what clients pay premium for: proximity, judgment, implementation — 24:15
• Your business is about YOU: serving from overflow, not scarcity — 26:56

Resources: 

The Coaching Room: Bring the one question you're wanting an expert to help you answer and get live coaching. Whatever you're navigating, this is the space to work through it. www.seizinghappy.com/coachingroom

Simple Business System™ - Bring your genius into a signature program and learn how to message, market and launch it live with my support. www.seizinghappy.com/sbs

Seizing Happy Hybrid Community — Biweekly live coaching, office hours, and community  https://community.seizinghappy.com/

Coaching with GiGi — https://gigidiaz.com/work-together

Connect

• Instagram: @seizinghappy and @gigdiazlive
• Leave a review and share this episode with a business bestie who needs to hear it.