In this episode, Alan Walker speaks with Phil Catcheside about the candidate market segmentation project he is leading at Network Rail

They talked about...

  • Who Phil is, and what it is he does
  • What market segmentation is, why it's important and the decisions it can drive
  • Why this project is so relevant for an organisation like Network Rail
  • How he has managed the project
  • Executive buy-in
  • What external support he brought in
  • Some interesting finding so far, and how they challenged perceptions

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