In this special episode of the Internal Comms Podcast, host Katie Macaulay looks through 15 seasons of the podcast and pulls together some of her favourite conversations about the craft, the science and the power of storytelling in internal communications.
Stories help us understand, remember and care, and make sense of complexity. They build trust, create connection and move people in ways that data alone rarely can. In this episode, six guests share how to make the most of this powerful tool.
Hear Jeremy Connell-Waite (ep #113) explain what Aristotle meant by story and what we actually mean when we talk about storytelling, Sean Langston (ep #103) on challenging leaders to answer human questions, Gabrielle Dolan (ep #42) share the value of collecting stories, Shane Hatton (ep #77) show how a single story can travel through an organisation and embody its values and identity, Jo Hudson (ep #121) tell the story of the ‘Bupa elephant’, and Agatha Juma (ep #94) introduce a practical three-part storytelling framework.
As Katie explains: “Stories aren't a soft skill or a nice-to-have. They're how human beings make sense of the world. They're how we explain change, share values, build trust and help people see not just what's happening, but why it matters.”
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